At Cornillie Consulting, we go beyond word-for-word translation by placing strategic keywords naturally within your text. This ensures your content remains engaging and authentic, connecting with readers while satisfying SEO requirements. For clients who need more comprehensive support, we can assist you with in-depth keyword research specific to English-speaking audiences in a variety of regions, selecting the most impactful terms to enhance visibility and drive traffic.

Our goal is to help you establish topical authority in your niche by creating compelling, culturally relevant content that positions your business as a trusted industry leader.

Choose Cornillie Consulting for your German-to-English SEO translation needs and take the first step toward improved search rankings and meaningful engagement. Contact us today to find out how we can help your business thrive in the global market.

Cornillie Consulting offers specialized content management and strategy services for German companies looking to expand their reach in English-speaking markets. Our expertise in translation, SEO, and keyword research, combined with advanced Artificial Intelligence (AI) tools and Human Intelligence (HI), ensures your content stands out and remains relevant.

Our tailored approach begins with precise German-to-English translations that capture your brand's voice and resonate with an international audience. But we don’t stop there – our team integrates SEO best practices and targeted keyword strategies to enhance your content’s search engine visibility and engagement potential. And, if desired, we can harness a blend of AI capabilities and human creativity to produce polished, culturally nuanced content that captures attention and drives conversions. 

If you need a strategic partner who understands the intricacies of English-language content and how to make it work for your business, then don’t hesitate to contact us! 

More and more people are using tools such as DeepL and ChatGPT for translations. The advantages seem obvious: time and money savings. And for personal use, this may often be the case. For businesses, however, it’s not quite so simple. There are several issues to consider when uploading texts to another company’s servers for translation:

1) Confidentiality – Contracts, reports, financial statements, patents, tech specs, information on new product launches and proprietary data sources are either not intended for publication or only intended for publication at a certain time. At the moment, it’s unclear whether even the premium so-called “secure” versions of these applications or websites truly provide the security a professional translator can.

2) Copyright – Because Large Language Models (LLMs) can’t actually “think”, their generative capabilities are based on statistical predictions of which word should follow another. The “deep learning” aspect of these models entails scraping the web for information from millions of websites, books and other sources. There is no way to be certain you are generating unique content and that the copyright truly belongs to you. Similarly, it is virtually impossible to protect yourself from claims that you have plagiarized other sources. With Cornillie Consulting, the copyright for your translated text belongs to you when you pay your invoice, and it stays with you. You never have to worry about plagiarism because we create unique content just for you and can perform plagiarism checks for even more peace of mind.

3) Liability – AI cannot take responsibility for or ownership of its output. This means that AI companies cannot currently be held liable for mistakes – including ones that may be very costly for your business.

4) Use of your content to train AI models – You will not be informed of any AI model’s use of your content for training purposes. This means that your content could be reused, recycled or remixed in any way to generate new content. If you spend good money on expertly crafted content in German, why waste all that hard work to save a few euros on the English translation, which might actually be more important for your brand?

5) Data privacy – Using AI translation services that store or process data outside your jurisdiction may violate local data protection laws, such as GDPR in the European Union, and could unintentionally breach export control regulations that restrict the sharing of sensitive information across borders. Moreover, data can be intercepted during transmission or harvested from your cache, leading to privacy breaches or identity theft.

6) Accuracy – AI can make factual, contextual or grammatical errors. AI is not capable of consistently applying terminology. For example, you might want a term like “Dichtung” to be translated consistently as “gasket”. AI tools will usually translate it as “seal”. Even if you constantly remind the tool or provide it with a list of terms, it is unable to understand the context and apply the terminology with a common-sense approach in the way that a professional translator would. Searching for and correcting mistakes like these for hundreds of terms makes using AI more time-consuming than simply performing a professional translation. The same applies to SEO, keyword research, corporate branding and style guides. AI adherence is spotty at best. Here at Cornillie Consulting, we incorporate all these aspects and more in our work to create expert translations you can rely on. 

7) Cultural nuance and bias – AI models may reflect inherent biases present in their training data, potentially leading to translations that are culturally insensitive or discriminatory.

8) AI doesn’t know you or your brand – Here at Cornillie Consulting, we have built relationships with many of our customers that have lasted for years or even decades. We believe in your brand as much as you do! We want to bring German ingenuity to the world – one carefully crafted word at a time.

9) AI lacks the necessary experience and expertise – We’ve had tools that speed up the translation process and save you money for decades. Features like autosuggest, terminology management, Q&A checkers and so much more have been a part of our computer-assisted translation tool, Trados Studio 2024, for many years. For most corporate texts, such as press releases, annual reports, brochures and websites, this approach is just as fast if not faster than multiple attempts at prompt engineering, copying and pasting translations, checking for mistakes and plagiarism and all of the many other steps involved in making AI translations publishable. And your intended audience will enjoy reading them, unlike AI-generated text, which is frequently lackluster, superficial and riddled with mistakes large and small. 

10) Environmental, economic and ethical concerns – AI consumes a tremendous amount of resources, which has an impact on the environment and your company’s sustainability efforts. Indiscriminate use of AI may also have a negative effect on the economy, eliminating jobs or displacing entire groups of workers. If your customers are among them, this could have a chilling effect on your revenues. 

All the expertise you need in one place!

Naturally, we understand that you might have budget concerns or time constraints that compel you to consider the use of AI for translation purposes or to create English content without a German source text. In these cases, we strongly encourage you to contact us. If you don’t have any privacy or copyright concerns, we can offer you AI-powered translations or help you brainstorm new ideas for English copy. In such cases, we can make limited, professional use of AI to create the best possible results in the shortest possible time, all while offering you considerable savings. We have the experience, skills and certifications in linguistics, prompt engineering, transcreation, machine translation post-editing (MTPE) and more to help you leverage AI in a truly intelligent way to elevate your content strategy to new heights. Simply give us a call or write us an email!